The fast fashion industry, led by brands like Shein, H&M and PrettyLittleThing, has been under fire for its unsustainable practices, labor exploitation, and environmental damage. Amid these debates, a common counterargument pops up: “What about poor people?”. This question aims to justify buying cheap clothes by pointing out the financial struggles of low-income consumers. While this argument shows empathy, it misses several important points about the fast fashion issue, resulting in an overly simplified defense of a complex matter.

Budget-Friendly or Exploitative?
No one can deny that fast fashion offers affordable clothing options for people with tight budgets. For many, brands like Shein provide a way to stay stylish without breaking the bank. This affordability is vital in places where many can’t afford more expensive, sustainable brands. For a family with limited income, spending 10 Fr.- on a pair of jeans from Shein instead of 100 Fr.- can make a big difference in their finances.
However, the low prices of fast fashion hide some ugly truths. These prices are often possible because of exploitative labor practices, including underpaid workers, poor working conditions, and even child labor. When we buy from fast fashion brands, we’re indirectly supporting these unethical practices. The real cost of a 5 Fr.- t-shirt from Shein includes the suffering and exploitation of workers in developing countries, who are paid very little and work in unsafe environments.
Overlooking the Real Victims
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The “what about poor people?” argument often focuses on the needs of low-income consumers in wealthier countries, mainly in the Global North. This perspective can unintentionally center on whiteness and overlook the struggles of poor people in the Global South, where most of the garment production happens. Workers in countries like Bangladesh, Vietnam, and India face harsh working conditions, low wages, and minimal labor rights. The focus on making clothes affordable for consumers in richer countries often overshadows the severe exploitation faced by these workers.
Fast Fashion’s Environmental Fallout
The environmental damage caused by fast fashion is another big issue. The industry is one of the largest polluters in the world, contributing to water pollution, textile waste, and high carbon emissions. The mass production of cheap clothes leads to a throwaway culture, where garments are worn a few times before being discarded. This cycle not only uses up natural resources but also creates enormous waste, much of which ends up in landfills. For low-income communities already dealing with environmental problems, the impact of fast fashion makes their situation worse.
Smart Shopping: Ethical and Affordable
To address the “what about poor people?” argument, we need a balanced approach that considers financial constraints while promoting ethical consumption. Consequently, recognizing the rights of garment workers in the Global South. Here are some potential solutions:
- Thrift Your Way to Fashion: Thrift stores, consignment shops, and online resale platforms offer affordable alternatives to fast fashion. These options not only provide budget-friendly choices but also help reduce waste.
- Support Your Local Artisans: Buying locally made clothing supports small businesses and artisans, often providing better quality and more sustainable products. Community-based initiatives can make these options accessible and affordable for low-income consumers.
- Hold Governments and Corporations Accountable: Policymakers and corporations must help create a fairer fashion industry. This includes enforcing labor laws, encouraging sustainable practices, and ensuring living wages for workers. Companies can also offer affordable, ethically produced clothing lines.
- Get Informed and Spread the Word: Raising awareness about the impact of fast fashion can help consumers make informed choices. Educational campaigns can highlight the benefits of sustainable fashion and offer practical tips for affordable ethical consumption.
Balancing Ethics and Affordability
The “what about poor people?” argument is a valid concern but shouldn’t be used to excuse the unethical practices of fast fashion brands. While financial constraints are real, there are other ways to provide affordable clothing without compromising on ethics and sustainability. It’s also essential to recognize and address the exploitation of poor people who produce these garments under harsh conditions. By rethinking our buying habits, supporting systemic change, and focusing on the voices of marginalized workers, we can create a more fair and sustainable future for everyone.
References
- Was bedeutet Fast Fashion?
- Shein und Temu schicken täglich Tausende Kleidungsstücke per Flugzeug nach Europa und in die USA
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