Last updated: 17 June 2026
This Cookie Policy explains how Zurich Fashion Blog uses cookies and similar technologies. It describes what cookies are, why they may be used, which third-party tools may be involved and how you can manage your cookie preferences.
This Cookie Policy should be read together with the Privacy Policy.
1. Website operator
This website is operated by:
Asel Mamytova
Sagentrasse 22
7000 Chur
Switzerland
Email: asel@mamytova.com
2. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They allow the website to recognise your browser, remember preferences, improve functionality, measure website traffic or support security features.
Cookies can be:
- session cookies, which are deleted when you close your browser;
- persistent cookies, which remain on your device for a defined period;
- first-party cookies, set directly by this website;
- third-party cookies, set by external service providers.
Similar technologies, such as pixels, tags, scripts, local storage and tracking tools, may also be used for similar purposes.
3. Why this website uses cookies
Zurich Fashion Blog may use cookies and similar technologies for the following purposes:
- to make the website function correctly;
- to remember cookie preferences;
- to improve website speed, layout and usability;
- to protect the website from spam, misuse and security threats;
- to analyse how visitors use the website;
- to understand which fashion articles, categories and guides are most useful;
- to improve editorial content and website structure;
- to support search engine optimisation and website performance monitoring.
The website does not use cookies to sell personal data.
4. Types of cookies used
Essential cookies
Essential cookies are necessary for the website to work properly. They may support security, page loading, cookie consent management, spam protection or basic website functionality.
These cookies cannot usually be disabled through the website because the website may not function properly without them. You can block them in your browser, but some parts of the website may not work correctly.
Preference cookies
Preference cookies may remember choices you make, such as cookie settings, display preferences or language settings if these functions are available.
These cookies improve convenience but are not always strictly necessary.
Analytics cookies
Analytics cookies help the website operator understand how visitors use the website. They may collect information about visited pages, traffic sources, device type, approximate location, browser type and interactions with content.
Analytics cookies help improve the website and create better content for readers.
Zurich Fashion Blog may use Google Analytics for this purpose.
SEO and performance tools
Zurich Fashion Blog may use SEO and website performance tools such as Ahrefs. These tools help monitor website visibility, detect technical problems, analyse backlinks, check broken links and improve search engine performance.
Ahrefs tools may crawl publicly available website pages. If Ahrefs Web Analytics is installed, it may process aggregated usage information. According to Ahrefs, Ahrefs Web Analytics does not use cookies or collect personal data by default.
Marketing cookies
At present, Zurich Fashion Blog is an editorial fashion blog and does not primarily rely on advertising or behavioural marketing cookies.
If advertising, affiliate tracking, remarketing or sponsored campaign tracking is introduced in the future, this Cookie Policy should be updated and visitors should be informed where required.
5. Google Analytics cookies
This website may use Google Analytics to understand website traffic and reader behaviour.
Google Analytics may set cookies or use similar technologies to collect information about:
- pages visited;
- time spent on the website;
- traffic source;
- device type;
- browser type;
- approximate location;
- interactions with website content.
Google Analytics helps answer questions such as:
- Which fashion guides are most useful?
- Which categories receive the most visits?
- How do readers find the website?
- Which pages should be improved?
- What content should be created next?
Google Analytics is not used by Zurich Fashion Blog to personally identify individual visitors.
According to Google, Google Analytics 4 does not log or store individual IP addresses. IP addresses may be used briefly to derive approximate geographic information before being discarded.
Where required, Google Analytics should load only after the visitor has given consent through the cookie banner or cookie settings.
6. Ahrefs and cookies
Zurich Fashion Blog may use Ahrefs for search engine optimisation, website auditing and performance monitoring.
Ahrefs may be used to:
- analyse search visibility;
- check backlinks;
- identify broken links;
- audit technical SEO issues;
- review content performance;
- improve website structure;
- monitor website health.
Ahrefs Site Audit may crawl publicly accessible website pages in order to detect technical and SEO issues.
If Ahrefs Web Analytics is active, Ahrefs states that it does not use cookies or collect personal data by default. If Ahrefs introduces or enables cookie-based features in the future, this Cookie Policy should be updated accordingly.
7. Cookie consent
When you visit Zurich Fashion Blog, you may be shown a cookie banner or cookie settings panel.
Depending on your location and the tools active on the website, you may be able to:
- accept all cookies;
- reject non-essential cookies;
- allow only selected categories of cookies;
- change your preferences later.
Essential cookies may still be used because they are required for the basic operation and security of the website.
Analytics cookies should be used only where legally permitted and, where required, only after consent.
8. Managing cookies in your browser
You can also manage or delete cookies directly in your browser settings.
Most browsers allow you to:
- view existing cookies;
- delete cookies;
- block all cookies;
- block third-party cookies;
- clear cookies when the browser closes;
- set preferences for specific websites.
Please note that blocking cookies may affect website functionality. Some features may not work correctly if cookies are disabled.
9. Third-party services
Some cookies or similar technologies may be provided by third-party services used by this website.
Possible third-party services may include:
- Google Analytics;
- Google tools and scripts;
- Ahrefs;
- hosting and security providers;
- spam protection tools;
- embedded media or social media platforms.
Third-party providers may process data according to their own privacy policies and technical standards. Zurich Fashion Blog does not control all third-party processing once you interact with external services, embedded content or external links.
10. Cookie duration
Cookies may remain on your device for different periods.
Session cookies are usually deleted when you close your browser. Persistent cookies may remain for days, months or longer, depending on their purpose and the provider’s settings.
Analytics cookies may have retention periods determined by Google Analytics or other analytics settings. Cookie consent preferences may be stored for a defined period so the website remembers your choice.
11. Updates to this Cookie Policy
This Cookie Policy may be updated if the website changes its cookies, analytics tools, SEO tools, advertising features, embedded content or legal requirements.
The current version published on this page applies.