Last updated: 17 June 2026
Zurich Fashion Blog respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what personal data may be collected when you visit this website, how it may be used, and what rights you have under applicable data protection laws, including the Swiss Federal Act on Data Protection.
This website is operated from Switzerland.
1. Website operator
The responsible website operator is:
Asel Mamytova
Sagentrasse 22
7000 Chur
Switzerland
Email: asel@mamytova.com
For any questions about this Privacy Policy or the processing of your personal data, you may contact the website operator by email.
2. Scope of this Privacy Policy
This Privacy Policy applies to the website Zurich Fashion Blog and its content, including blog posts, category pages, contact forms, images, editorial pages and other website sections.
It applies to personal data collected when you:
- visit the website;
- use the contact form;
- send an email;
- interact with website content;
- accept or manage cookies;
- access the website through search engines, social media or referral links.
This website is an editorial fashion blog. It does not intentionally collect sensitive personal data such as health data, religious beliefs, political opinions or financial information.
3. Applicable law
As the website operator is based in Switzerland, personal data is processed in accordance with the Swiss Federal Act on Data Protection and its related regulations.
Where visitors are located in the European Union, the European Economic Area or the United Kingdom, additional data protection rules may apply, including the General Data Protection Regulation where relevant.
The website operator processes personal data lawfully, in good faith, proportionately and only for purposes that are clear and appropriate for the operation of this website.
4. What personal data may be collected
Depending on how you use this website, the following types of personal data may be collected:
Technical data
When you visit the website, the hosting provider and technical systems may automatically process technical information such as:
- IP address;
- browser type and version;
- operating system;
- device type;
- date and time of access;
- pages visited;
- referring website;
- approximate location based on technical data;
- server log information;
- error logs and security logs.
This data is used to make the website available, maintain security, detect technical problems and improve performance.
Contact data
If you contact Zurich Fashion Blog through a contact form or by email, the following information may be processed:
- name;
- email address;
- subject of the message;
- message content;
- any other information you choose to provide.
This data is used only to respond to your request, manage communication and keep appropriate records where necessary.
Analytics data
This website may use analytics tools such as Google Analytics and Ahrefs to understand how visitors use the website. Analytics data may include:
- visited pages;
- traffic sources;
- approximate geographic region;
- device and browser information;
- time spent on pages;
- interactions with website content;
- technical performance data.
Analytics data helps improve the website, understand reader interests and develop better fashion, shopping and style content.
Cookie data
Cookies and similar technologies may be used to operate the website, measure traffic, improve usability and remember user preferences. More information is available in the separate Cookie Policy.
5. Purposes of data processing
Personal data may be processed for the following purposes:
- to operate and display the website correctly;
- to respond to messages and enquiries;
- to protect the website from spam, abuse, attacks and technical errors;
- to analyse website traffic and user behaviour;
- to improve content, structure, navigation and reader experience;
- to understand which fashion topics, categories and guides are most useful to readers;
- to comply with legal obligations;
- to establish, exercise or defend legal claims if necessary.
Zurich Fashion Blog does not sell personal data.
6. Google Analytics
This website may use Google Analytics, a web analytics service provided by Google. Google Analytics helps the website operator understand how visitors use the website, which pages are visited most often, how users find the website and how content can be improved.
Google Analytics may use cookies or similar technologies to collect usage information. This information may be processed by Google on servers outside Switzerland.
The website operator uses Google Analytics to evaluate website performance and reader interest, not to identify individual visitors personally.
Google Analytics 4 is designed to provide privacy-related controls. According to Google, Google Analytics 4 does not log or store individual IP addresses. IP addresses may be used briefly to derive approximate location data before being discarded.
Depending on the configuration, Google Analytics may collect information such as:
- page views;
- session duration;
- traffic source;
- device type;
- browser type;
- approximate region or country;
- interactions with website content.
Where required, Google Analytics should only be activated after the visitor has given consent through the cookie banner or cookie settings.
You can also prevent Google Analytics tracking by adjusting your browser settings, using cookie controls or installing browser tools that block tracking technologies.
7. Ahrefs
This website may use Ahrefs tools for search engine optimisation, technical website monitoring, content analysis, backlink analysis and website performance review.
Ahrefs may be used to:
- identify technical SEO issues;
- check broken links;
- analyse website visibility in search engines;
- monitor backlinks;
- understand organic search performance;
- improve content structure and discoverability.
Ahrefs tools may crawl publicly accessible pages of the website in a similar way to search engine crawlers. This helps identify SEO problems and improve the website’s technical quality.
If Ahrefs Web Analytics is installed on the website, it may collect aggregated website usage information. According to Ahrefs, its Web Analytics product is privacy-friendly and does not use cookies or collect personal data by default.
The exact data processed may depend on the Ahrefs product used and its configuration. If additional tracking features are activated in the future, this Privacy Policy and the Cookie Policy should be updated accordingly.
8. Hosting and server log files
This website is hosted by a web hosting provider. When you visit the website, the hosting provider may automatically collect and store server log files.
Server log files may include:
- IP address;
- date and time of access;
- requested page or file;
- browser type;
- operating system;
- referrer URL;
- access status;
- technical error information.
Server logs are necessary for website security, technical operation, troubleshooting and protection against misuse. They are normally stored for a limited period and then deleted or anonymised unless longer storage is necessary for security or legal reasons.
9. Contact forms and email communication
If you contact Zurich Fashion Blog through a form or email, your submitted data is used to process and answer your message.
Your message may be stored for a reasonable period to manage communication, answer follow-up questions and document the exchange. Your contact details are not added to a newsletter or marketing list unless you clearly request this.
Please do not send sensitive personal data through the contact form or email unless it is strictly necessary.
10. Comments and user interaction
If comments are enabled on the website, personal data may be collected when you leave a comment. This may include your name, email address, comment content, IP address and technical browser data.
This information may be used to display the comment, prevent spam, moderate discussions and protect the website from abuse.
Comments may be visible publicly if you submit them to a public comment section. Please do not publish personal information that you do not want to be publicly visible.
11. Embedded content and external links
Articles on Zurich Fashion Blog may include embedded content or links to third-party websites, such as social media platforms, videos, maps, fashion brands, boutiques, magazines or other external resources.
Embedded content from other websites behaves in the same way as if you visited that external website directly. These third-party websites may collect data, use cookies, embed tracking technologies or monitor your interaction with their content.
Zurich Fashion Blog is not responsible for the privacy practices, content or security of external websites. Please review the privacy policies of those third-party websites before using them.
12. Social media links
This website may link to social media profiles or platforms. If you click a social media link, the relevant platform may process your personal data according to its own privacy policy.
Zurich Fashion Blog does not control how social media platforms process personal data.
13. Data sharing
Personal data may be shared with service providers only where necessary for the operation, security, analysis or improvement of the website.
Possible recipients may include:
- web hosting providers;
- analytics providers;
- SEO and website audit tools;
- spam protection tools;
- technical maintenance providers;
- email service providers;
- legal or regulatory authorities where required by law.
Service providers are expected to process data only for the relevant service purpose and in accordance with applicable data protection requirements.
Zurich Fashion Blog does not sell personal data to third parties.
14. International data transfers
Some service providers, including analytics, hosting, security or technical providers, may process data outside Switzerland.
Where data is transferred abroad, appropriate safeguards should be used where required by applicable law. These may include adequacy decisions, contractual safeguards or other recognised transfer mechanisms.
By using this website, you acknowledge that data processing may involve service providers located in countries with different data protection standards.
15. Data retention
Personal data is stored only for as long as necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Typical retention periods may include:
- contact messages: stored for as long as needed to manage communication and follow-up;
- server logs: stored for a limited period for security and technical purposes;
- analytics data: stored according to the settings of the analytics provider;
- cookie consent records: stored for the duration required to manage consent preferences;
- legal records: stored where necessary to comply with legal obligations.
Data that is no longer required is deleted or anonymised where reasonably possible.
16. Data security
The website operator takes appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include secure hosting, access restrictions, software updates, spam protection, secure communication protocols and regular website maintenance.
No website can guarantee absolute security. Visitors are responsible for using secure devices, updated browsers and reasonable caution when sharing information online.
17. Your rights
Under applicable data protection law, you may have the right to:
- request information about whether personal data concerning you is being processed;
- request access to your personal data;
- request correction of inaccurate personal data;
- request deletion of personal data where legally possible;
- object to certain processing activities;
- request restriction of processing where applicable;
- withdraw consent where processing is based on consent;
- request information about data recipients or categories of recipients.
To exercise your rights, please contact:
The website operator may ask you to provide reasonable proof of identity before responding to a data protection request.
18. Withdrawal of consent
Where data processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
You can manage cookie consent through the cookie banner or cookie settings, where available. You can also block or delete cookies in your browser settings.
19. Right to lodge a complaint
If you believe that your personal data has been processed unlawfully, you may contact the website operator directly.
You may also have the right to contact the competent data protection authority. In Switzerland, the competent federal authority is the Federal Data Protection and Information Commissioner.
20. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in the website, legal requirements, analytics tools, cookies or technical services.
The current version published on this page applies.