On: How a Zurich Sneaker Conquered a Quiet City in 2026
A garden hose, three founders and Roger Federer built On into a $3bn brand. How the Zurich sneaker took over its home city – and why it fits so perfectly.

A garden hose, three founders and Roger Federer built On into a $3bn brand. How the Zurich sneaker took over its home city – and why it fits so perfectly.