On: How a Zurich Sneaker Conquered a Quiet City in 2026
A garden hose, three founders and Roger Federer built On into a $3bn brand. How the Zurich sneaker took over its home city – and why it fits so perfectly.
Swiss designers and brands often stand out through quality, function, craftsmanship, and quiet elegance. They may not always follow the loud rhythm of international fashion, but they often create pieces with strong identity, precision, and long-term value.
This category introduces Swiss fashion designers, Zurich-based labels, independent brands, sustainable creators, accessories, bags, jewellery, and fashion companies with a clear design point of view. The focus is not only on what they sell, but also on their materials, philosophy, production, and place in modern Swiss style.
Zurich Fashion Blog uses this category to highlight brands with character, not only logos. It is for readers who want to discover Swiss fashion beyond clichés and mass-market trends.

A garden hose, three founders and Roger Federer built On into a $3bn brand. How the Zurich sneaker took over its home city – and why it fits so perfectly.

Swiss Made clothing must earn its label: 60% of costs plus the essential step in Switzerland. What the law demands, what it exempts, and how to check.

Around 1910, St. Gallen embroidery was 18% of all Swiss exports and half the world’s supply. Today it hides in plain sight at Chanel, Dior and Akris.

For decades the Zurich silk industry was second only to Lyon. Refugees, black taffeta, 12,000 weavers – and the banks and dress codes the loom built.

Zurich fashion designers guide to local labels, studio identity, Swiss craft, sustainability and what makes Zurich creativity feel different.

Swiss fashion designers to know in 2026: Akris, enSoie, Julian Zigerli, Sara Schaer, Julia Seemann and what they reveal about Swiss style.