On: How a Zurich Sneaker Conquered a Quiet City in 2026
A garden hose, three founders and Roger Federer built On into a $3bn brand. How the Zurich sneaker took over its home city – and why it fits so perfectly.
Swiss Made Clothing: What the Label Legally Means in 2026
Swiss Made clothing must earn its label: 60% of costs plus the essential step in Switzerland. What the law demands, what it exempts, and how to check.
St. Gallen Embroidery: The 18% Empire Behind Paris Couture
Around 1910, St. Gallen embroidery was 18% of all Swiss exports and half the world’s supply. Today it hides in plain sight at Chanel, Dior and Akris.
Swiss Wedding Dress Code: What to Wear as a Guest in 2026
Swiss invitations rarely print a dress code, and that silence is the test. The Swiss wedding dress code decoded: venues, colours, shoes and the apero.
Zurich Silk Industry: 400 Years That Made the City Rich
For decades the Zurich silk industry was second only to Lyon. Refugees, black taffeta, 12,000 weavers – and the banks and dress codes the loom built.
Zurich Fashion Designers: Local Labels with Real Identity
Zurich fashion designers guide to local labels, studio identity, Swiss craft, sustainability and what makes Zurich creativity feel different.
Zurich Fashion Scene: Designers, Boutiques and Street Style
Zurich fashion scene guide to local designers, boutiques, street style, luxury codes and sustainable Swiss style from an insider view.
